At Lagator football stadium, a festive distribution of New Year gift packages was organised for the youngest members of FK Loznica, once again confirming the strong connection between the local community, sport and socially responsible business.
On the occasion of Christmas Eve and ahead of the most joyful Christian holiday — Christmas — Nelly Company brought joy to children born between 2015 and 2020, members of FK Loznica’s youth academy. The gift packages were presented to the youngest footballers by Nelly Company owner Mitar Obradović and club president Željko Marković, in an atmosphere filled with smiles, joy and festive spirit.
This initiative represents a continuation of the long-standing cooperation and support that Nelly Company provides to FK Loznica, with a special focus on the development of younger categories and investment in the future of local sport. As highlighted during the event, supporting young people and sport is not only an act of donation, but also a clear message about the importance of unity, healthy values and long-term investment in new generations.
“We will always gladly respond to initiatives like this. It is our duty to support the club, but also to bring joy to children, because they are the future of both sport and our city. We believe that, with the joint support of local businesspeople, FK Loznica can continue on the path of success and achieve even greater sporting results,” said Mr Mitar Obradović on this occasion.
As a token of gratitude for his long-standing and selfless support, the president of FK Loznica presented Mitar Obradović with a club jersey bearing his surname. Marković pointed out that the distribution of gift packages has become a beautiful tradition continuously supported by Nelly Company, reminding those present that the club has had an exceptionally successful autumn half-season, both for the first team and for all younger selections, which today include around 300 young footballers.
On this occasion as well, Nelly Company showed that it measures success not only through business results, but also through its contribution to the community in which it operates — by supporting sport, young people and the values that remain the foundation of every healthy society.
