Nelino chocolates bring together premium quality, carefully selected ingredients, and flavours crafted for true indulgence.
A tradition dating back to 1994
Welcome to the world of
Nelino chocolate
Sweet paths of the past
17 years of Nelino chocolate production
The story of Nelly began modestly in 1994, when Todor Obradović and Mitar Obradović, father and son, founded the company and set out together on the path to success. At the time, they had one employee and a single retail store.
Today, in 2026, Nelly has grown into a diversified company encompassing the Mile Prom trading business, the Nelly Chocolate Factory, and Monelly — a prestigious restaurant and luxury apartments in the heart of Loznica.
The journey to a premium brand:
1994
Humble beginnings
Todor and Mitar Obradović founded the company — one employee, one store, and a bold vision.
2009
Nelly Chocolate Factory
The opening of the company’s own factory in Loznica and the launch of the Nelino brand.
2017
State-of-the-art technology
The installation of one of the world’s most advanced production lines.
2025
Dubai Style Collection
The launch of premium Dubai Style chocolates — a bold step towards the global market.
Creating extraordinary flavours every day
Every day, Nelly’s modern production line in Loznica brings together traditional methods and innovative techniques.
Carefully selected ingredients, combined with the craftsmanship of our chocolate experts, ensure not only exceptional taste, but an authentic chocolate experience carried through the years. The result is a distinctive moment of sweet indulgence, recognised for its rich flavour, luxurious texture, and the special emotion captured in every square of our chocolate.
150
+
product
22
export countries
30
+
years of tradition
2500
+
tons per year
Something completely new. Truly world-class.
Introducing Nelino Dubai Style chocolates
The Nelino Dubai Style line is more than just chocolate — it is an experience through which Nelly pushes the boundaries of the chocolate world and delivers an entirely new level of indulgence. With carefully crafted flavours and impeccable production, this Dubai chocolate line represents the sweetest fusion of tradition, innovation, and luxury.
A joyful treat for the sweet moments of childhood
Nelino Kids products are specially designed to offer an irresistible combination of flavour and fun for the youngest chocolate lovers. Our colourful product range brings a sweet adventure to every bite, perfectly suited to children’s tastes. Safety and quality are our top priorities, and we are committed to delivering products that meet high standards. With cheerful packaging and a variety of shapes, Nelino Kids treats become a favourite choice for children, creating sweet moments of joy and enjoyment.
