The Nelly Chocolate Factory from Loznica has become synonymous with quality, innovation, and success in the confectionery world. This Serbian company proudly exports its diverse portfolio of over 100 different types of chocolates and other products to 16 countries worldwide.
Thanks to its dedicated work and high production standards, Nelly chocolates can now be found on the shelves of prestigious markets in Russia, the United Kingdom, the European Union, the former Yugoslav republics, as well as in the Middle East, Latin America, and soon in Canada and Australia.




Nelly in Russia and the United Kingdom
On the Russian market, chocolate from Loznica is available in over 20,000 stores of the X5 retail chain in Moscow, as well as in more than 3,000 stores of Lenta in Saint Petersburg, alongside its presence in eight smaller retail chains across the country. In the United Kingdom, chocolate lovers can find Nelly products on the shelves of 1,500 Iceland stores and 1,000 Morrisons stores in England, Scotland, and Wales, including 64 locations in central London.
Conquering European Markets
Nelly chocolates are also strongly present in the countries of the European Union, including Italy, where they are available in Penny stores, part of the REWE group. In addition to Italy, Nelly chocolates are sold in Slovakia, Czechia, and Romania, and will soon be available in Germany in Edeka, Aldi, and Hofer stores.

Regional Presence and Expansion into New Markets
In the markets of the former Yugoslavia, Nelly is present in all the former republics, while in Serbia, the company operates its own distribution network, supplying all major retailers, including Maxi, Mercator, Univerexport, Trnava Kragujevac, Europrom Valjevo, Harizma Čačak, and many others.
Chocolate enthusiasts in Saudi Arabia, Libya, Jordan, and Egypt can also enjoy Nelly chocolates, and an export agreement for Brazil has already been signed. In the near future, the company plans to expand into the Canadian and Australian markets.
Delight in the Middle East: Nelly Chocolates Conquer the Arab World
In the Middle East, Nelly chocolates have won the hearts of chocolate lovers, with sales exceeding all expectations. In Saudi Arabia, Libya, Jordan, and Egypt, chocolate enthusiasts are thrilled by the unique taste and quality of products from Loznica. Nelly continues to strengthen its presence in this region, while the agreement with Brazil is already seen as the company’s next major step on the global stage.


Global Success and an Invitation to Young Professionals
Under the leadership of Mr. Mitar Obradović, the owner of the company, Nelly chocolates continue to expand their market presence. The company is constantly hiring new employees, including young managers, technology engineers, and economists. Building on its success so far, Nelly shows no signs of stopping—plans for further expansion are already underway.
Unique Technology and Premium Standards
The Nelly factory is one of the few in Europe capable of producing multi-layered chocolates with five different types of chocolate. The production process is fully robotized and equipped with state-of-the-art technology, while the company continually invests in further digitalization and modernization to meet the highest global standards.
The factory holds all major international certifications, including BRCGS, IFS, HALAL, HACCP, and ISO 9001:2015. It is especially proud of the Rainforest Alliance certification, which ensures that the chocolate is made from the finest cocoa beans while adhering to ecological and ethical standards.

Care for the Youngest and Social Responsibility
Nelly places great emphasis on its youngest consumers through the Nelino Kids brand, licensed SpongeBob products, and other items that come with toys. The company proudly stands out as a socially responsible organization, supporting numerous sports clubs, hospitals, schools, and churches.
Employees are a top priority at Nelly, and the best performers this year were rewarded with a family vacation, demonstrating the company’s commitment to fostering a supportive and rewarding work environment.
A Leader from Serbia with a Vision for Global Success
Nelly chocolates from Loznica are not only conquering markets worldwide but also setting new benchmarks in the confectionery industry. With state-of-the-art technology, premium quality, and a dedicated team, Nelly is a company that continues to grow, expand, and invite young professionals to join its journey to success.
Under the visionary leadership of Mr. Obradović, fondly nicknamed the "King of Serbian Chocolates", the future of this company looks incredibly bright. Chocolate lovers around the world can look forward to many more sweet surprises from Loznica.
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